Earth Babies: The story you haven't heard

Earth Babies was started by Megan and Michael Hughes with Michael's sister Heather.

A year before we actually decided to start our business Michael was working as an investment broker. He likes people and money, but the door knocking and cold calling gave a new definition to the word brutal and depressed. According to Michael things were so bleak that Heather began sending him a postcard everyday with an absurd fact just to invoke half a smile.

Michael's wife Megan is a nanny by day, an interior designer by education, and has more style than Michael and Heather combined. Yes, she does her best to bring them along. Megan started making baby blankets for her girlfriends (the ones with kids, naturally) and toyed with doing a blanket business.

Heather was a stay at home mom with a 2 year old and another on the way. She was going stir crazy creating to do lists for her to do lists. You can imagine why her husband encouraged her to get out a little more. Getting the mail is not an outing.

The three of them finally decided to give the business a go. Michael said adios to his investment job, Megan pulled out her sewing machine, and Heather's daughter started preschool--All seemingly unrelated events but not to conspiracy theorists.

Megan, the possessor of product creativity, Michael, with his charm, and Heather, being one of those nutty folks that likes to track miles and write business plans, were a great combination.

The original motivation for making these products is summed up by the following: Why does a mom have to wear Winnie the Pooh on her diaper bag? Is her baby eventually going to carry it? (Wouldn't that be a perk.) They make products that meet the needs of infants and toddlers while giving moms and dads the opportunity to look like they are: (pick one) an adult, in the current decade, or a separate entity from her children.

The trio also put a lot of thought into their carbon foot print and how we could reduce that
shoe size. They are classic Seattleites, concerned with that wacky global warming. That
coupled with a pet peeve about poor customer service (why is it no one lists their
phone number or mailing address on their web site?) the team knew their mission
and chose to accept it.

They continue to go more "green" and give a personality and humor to their business
efforts. More of the story after we go to commercial.